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You know where the tourist hotspots are as well as where teenage expatriate daughters hang out by looking at where Snog have their stores; South Kensington, Brewer Street (SoHo), and Westfield. While the concept of Frozen Yogurt / Froyo / Frogurt has been in existent for a long time, it has only just hit London recently, and the craze seems to have gained momentum in recent months, with Snog expanding (their next shop will be in Covent Garden), and with established eateries such as EAT and Wasabi offering frozen yogurts too.

At Snog, the concept is extremely simple. All they serve are fat free frozen yogurts with minimal amounts of calories, and you choose from 3 base frozen yogurts: natural, green tea, and chocolate. On this occasion I opted for the green tea, only to have to ask the server if he had made a mistake as it looked so light! While tasting the green tea flavor did come through, but as a green tea lover I would have preferred a stronger taste.

Once you have chosen your base yogurt, you are given with a dizzying array of topping choice, ranging from fresh fruits like strawberries and kiwi to dry toppings such as standard nuts to more exotic toppings like mochi (a Japanese type of marshmallow) and coconut shavings, and finally to decadent toppings of cookies, brownies, and Oreos.

The cost of this yogurt indulgence depends on the size of the yogurt and how many toppings you ask for; the standard size Snog with 3 toppings costs an eye-watering £4.75; daddies with teenage girls in London had better try their hardest to avoid this place! Compare this to the luxury, top end Haagen Dazs ice cream parlour in Leicester Square, where a monster triple scoop ice cream will cost you less, and you start to wonder how Snog can get away with daylight robbery.

Nevertheless, I do concede that there is a market for frozen yogurts, especially among the very health and weight conscious, and the Snog shops are rather hip and cool places to be seen at. A pity though that the South Kensington store is rather on the small side, with barely table space to fit more than 10 customers at a time.

Verdict: Not for those over 30, Snog serves excellent frozen yogurts but at exorbitant prices. Nevertheless, it is one of the only dedicated frozen yogurt parlours in London and is a mecca for those who like it and can afford its high prices. An extremely trendy place for teenage girls and z-list celebrities to hang out at.

Rating: 5 out of 10 stars
Cuisine: Frozen Yogurt
Price Range: £4.75 per frozen yogurt for one

Main Branch Address: 32 Thurloe Place, South Kensington, London SW7 2HQ
Nearest Tube Station: South Kensington (2 minutes walk)

Branch 2: Snog Soho, 9 Brewer Street, Leicester Square, London W1F 0RG
Branch 3: Snog Westfield, Ground Floor, Westfield Shopping Centre, London W12 7SL
Branch 4: Snog Covent Garden, 5 Garrick Street, Covent Garden Soho, London WC2E 9AR

Website: http://www.ifancyasnog.com

Snog Picture Gallery:

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