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Lola’s Cupcakes opens branch counter at Selfridges

BY Boon Koh
Published 21 October 2009

Lolas signature cupcakes The famous cupcakes from Lola’s Kitchen have made a debut in the food hall section of Selfridges, having made a name for itself at the Harrods food hall already. If this pattern continues, we should hope to see a branch of Lola’s Kitchen at Harvey Nichols or Liberty soon!

Lola’s Kitchen is known for some of the best cupcakes in London, each made freshly on the day and by hand. These handcrafted cupcakes started out as a pre-order only service from their Primrose Hill bakery, but with their branches in Selfridges and Harrods department stores they have now made their fabulous and delicious cupcakes available to anyone who fancies a sweet treat in the midst of Gucci or Prada shopping. Indeed, wherever you are in central London, a batch of freshly baked cupcakes from Lola’s is only a few minutes walk or bus ride away!

Baked in small batches and throughout the day, you can be sure that the cupcakes are always fresh and moist. The flavours range from the basics such as vanilla and chocolate right up to carrot, coconut, peanut butter, or rocky road and Oreo. Gorgeous, feather-light and fresh, all their flavours can be found at their uniquely and chic designed cupcake counter in the Selfridges’ food hall. A quote from the Lola’s Cupcakes official Facebook page describes exactly their philosophies behind their heavenly cupcakes:

“We spend months sourcing the finest quality ingredients and each cupcake is baked fresh in small batches early every morning. We LOVE nothing more than their soft and fluffy “just out the oven” texture. They’re beautiful too. The uncomplicated and sophisticated LOLA’s style is a reflection of how fresh our cupcakes are.”

From time to time the creative minds at Lola’s come up with limited edition cupcakes such as the Halloween pumpkin flavour cupcake, with cinnamon, ginger, nutmeg, walnuts and pumpkin. Check out the pictures below, taken from the Lola’s Cupcake Facebook page!

Selfridges Branch Cupcake Bar: LOLA’s Cupcake Bar, Foodhall, 400 Oxford Street, Central London W1C 2BU
Harrods Branch Counter: Harrods Ltd, Patisserie Counter, 87-135 Brompton Road, London SW1X 7XL
Primrose Hill Bakery: Unit 2, Primrose Hill Workshops, Oppidans Road, London NW3 3AG