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Review: Skinny Cow Swap Shop Event with Kelly Brook

Published 21 March 2010

Girls of all ages went to swap cool fashion items with a handful of celebrities in the Skinny Cow Swap Shop in London on Saturday.

Hundreds of items donated by the participants were hanged and placed in a stylish room at the Soho Hotel, in London. In less than an hour most of the waist skirts, purses, belts, jeans and tops were gone!

Several pieces of the collection were donated by celebrities. The rest were donated by the ladies who were lucky enough to win tickets to this swap shop through this Facebook Fan Page created on behalf of the Skinny Cow brand. For every item of clothing swapped, the brand owner, Nestle, will donate a sum of money to Marie Curie Cancer Care. From their offline clothes swapping events in London and Manchester as well as from online swaps, the aim is to raise £30,000 and add it to the ultimate goal of raising £250,000 this year to help fund 12,500 hours of Marie Curie nursing care for terminally ill people and their families in local communities.

Holly Willoughby, Sarah Harding and Danielle Lloyd donated their wardrobe treasures along with hundreds of fashionistas who attended the event and brought items from their own wardrobes. The actress Kelly Brook was there at the event, mingling with the lucky girls who had won tickets to this exclusive swap shop meet.

The swap shop event was very well organised indeed. From left to right there were sections arranged by colour and style, which helped those at the event to find the type of clothes they wanted. There was a corner for bottoms, another for waist dresses and long ones, a large table for shoes and tights, another table for accessories only, and on the left side an assortment of all the tops.

Those who had attended had won tickets through an online draw through the Skinny Cow Swap Shop fan page on Facebook. Once signed up, members of the group can arrange to swap items with one another.

Most of the girls attending the swap shop were keen to find out what sort of items did the celebrities get rid of.

Fashion blogger Tor Brierley got a pair of Christian Louboutins, which she claimed was donated by Kelly Brook herself. She also took home a grey and fuchsia Sophie Hulme dress, a nude sequinned Reiss top, and an unusual Selected Femme black cardigan.

Another girl who returned home very pleased was Olivia Ebeling. “I found a really cute flowery dress and an Angel Jackson belt which is really great because it is like a designer belt and I couldn’t really afford it by myself”.

Despite the frantic eagerness during the swapping, it was all very friendly. However, there were so many girls into fashion eager to get that special item they had in mind, that there was no time to waste for many of them.

“[It] has been really weird because I had to be quick, move quickly around and not think too long otherwise everything is gone,” Ebeling said.

And beside the top labels found in the collection, there were also surprisingly many summery items available. Credit to those who donated those items, as many who had come for the event feared that there would only be out of style winter clothes available.

Next up is the Swap Shop event in Manchester, held today (Sunday). But girls don’t despair. A special Skinny Dip Auction is now available at the Facebook fan page. It is a live online event due to start on the 26th March which will lead the way to new opportunities to keep on swapping!

Exclusive photos from the Skinny Cow Swap Shop below:
Unfortunately, we were not allowed by the event organisers to take any photos of Kelly Brook.

Article written by Murielle Gonzalez Oisel.

  • Helmuth


  • http://www.fabfrocks.blogspot.com Tor (fabfrocks)

    Thanks for the mention – I didn’t actually get the Louboutins though, sadly. The girl who did looked so pleased I thought she might faint! I was just glad I got the Sophie Hulme dress, it was gorgeous! Such a fun event!

  • Annonymous

    i like to wear cotton and wool winter clothes, they are the best in my opinion