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Sketchbook Pop-Up Shop

Published 16 April 2010

Pop-up shop for food product, seen it – Marmite ring any bells. Pop-up shop for sitcom series, seen it – Central Perk in Canarby Street last year. Pop-up shop for clothes, shoes and bags – been happening up and down the country for years now. Pop-up shop for a magazine? This is new. Indeed it is!

Sketchbook is a new quarterly magazine of the artistic, creative and fashion persuasion. It launched with its first issue, the fashion blogger issue, in October 2009. Now they have opened their very own pop-up shop on Newburgh Street in Newburgh Quarters. Tuesday 30th March was the shop’s launch party and I have to say kudos to whoever chose the place. It is an excellent space and in it every inch of the wall has been covered in illustrations and art work. As well as wine and cupcakes (which I missed out on) on offer on Tuesday night, Eighteen Nightmares at the Lux aka ENL were playing downstairs. The walls alone are a good reason to check it out if you’re in the West End. There are two floors, a visual display area, the garden (it is not literally a garden) which doubles up as a performance area for bands and an area where workshops are held. Sundays are music days. So far Personal Space Invaders have performed and Pocket Satellite and Gabby Young are lined up to play over the course of the shops residency.

If you are a budding fashion blogger, interested in illustration, fashion design or in any way creative then this pop-up shop will be offering you something not many other pop-up shops can boast: an education. Rachel Roy had a talk about her career as a stylist on Saturday 3rd April. For those who don’t know Roy, she has styled the likes of Little Boots, Kaiser Chiefs and Ellie Goulding to name but a few. Her career is an interesting story of twist and turns starting out in Canada and then moving to London. Hailing from a theatrical background, she educated listeners on the business side of the styling business. Susanna Lau aka Susie Bubble, fashion blogger extraordinaire, sat on a panel with Adrian Shaughnessy, a design writer, Sandrine Maggiani, trend director for stylesight.com, Becky Smith, fashion publisher and Claire Acheson, journalist to discuss the hot publishing topic of the moment “print Vs online” on Wednesday 31st March.

Sketchbook is offering a unique forum for budding illustrators, fashionistas, stylists, journalists, bloggers and anyone who just has an interest in these things an opportunity to learn about the fashion and publishing industry from prominent figures in these arenas. Also on offer at Sketchbook are magazines, artwork, shirts, jewellery and a cuppa. Sketchbook is what you make of it. If you are into art it could be seen as a gallery, looking to learn then it would be a school of sorts, perhaps you’re just doing some shopping. The Sketchbook Pop-Up Shop will be open until the 19th April 13th May, so hurry before you miss it.

Long live pop-up shops in all their shapes and forms!

Exclusive pictures of the Sketchbook pop-up shop:

Article written by Ayo Tijani.