Selfridge’s New Shoe Galleries Opening Soon
Published 12 September 2010
On the 16th September, Selfridges will be opening a new Shoe Gallery. If it hasn’t already established itself as having one of the most high-end luxury shoe selections in the world, it would definitely do so with it’s new shoe emporium, displaying and selling over 4,000 pairs of shoes when it opens.
Supposedly bigger than the Tate Modern’s Turbine Hall, there will be “apartment” areas throughout the Selfridges Shoe Galleries, where individual designers will be able to show off their collections to tempt you to part with your cash for the latest designs. The area is going to be the world’s biggest shoe department, with the obligatory names such as Chanel, Jimmy Choo, and Dior all present in their “apartments”, but with names such as Topshop, River Island, and Havaianas also being given a chance to woo the Selfridges crowd. How the luxury labels and the high street labels will get along, who knows!
There will be six unique shoe galleries, 11 boutiques, and also – I suspect for the unfortunate men who have to accompany the ladies, something not related to shoes – a hanging garden to calm that shoe rage or price shock.
Each brand will have full creative direction on the design of their “apartment”, with details kept under wraps for many of them until opening day, but Repetto’s area will mimic a ballet studio, while Tod’s shoes will be in a Milanese-style loft.
“Imagine you are in a gallery”, says Selfridges’ Director of Accessories Sebastian Manes. “From the entrance you see a succession of doorways, and at the end a huge window flooding the space with daylight. Your journey begins at the front, with shoes from the best of the high street. Slowly you begin to travel through different galleries until you reach the end – the couture designer gallery, flanked by Chanel and Louboutin, and a vision of Eden – the new suspended garden at Selfridges. Shoe heaven!”
Selfridge’s new shoe galleries will open on the 16th September. For more information, visit the Selfridges Shoe Gallery webpage.