Join the Fabergé Easter Egg Hunt in London
Published 21 February 2012
If ever there was a sign that central London is becoming a playground for the international rich and wealthy, then this year’s Easter egg hunt organised by the famous Fabergé jewellery house is a big red flag.
Fabergé, the luxury jewellery maker behind the famous Russian Imperial Easter eggs, has organised a huge Easter egg hunt, with over 200 Easter eggs made by famous creatives such as Marc Quinn, Zandra Rhodes, Vivienne Westwood, Sir Ridley Scott, and Polly Morgan. The Easter eggs are made from fibreglass (unfortunately, no precious stones) to ensure they can withstand the rain and wind.
Each egg is about 76 centimetres high, not that big, and certainly not as prominent as the Buddy Bears in Berlin. Hidden across London, Easter egg hunt participants have the forty days and nights of Lent to track them all down. Using an iPhone or Android phone, participants can receive clues through Facebook or Twitter as to the whereabouts of the Fabergé Easter eggs and win prizes when they find them. One of the top prizes is a £100,000 Fabergé egg.
At the end of the 40 days, the decorated Fabergé Easter eggs will be sold at auction, with 170 of them sold online for those that can’t make it to the auction house. The money raised from the auction will be split equally between the Action For Children charity and the Elephant Family charity.
The Big Egg Hunt by Fabergé starts at 10am on the 21st February 2012. In the spirit of a fair competition for the £100,000 Fabergé egg prize, please do not post the special unique codes on each of the Easter eggs online!