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Review: Delicious Cupcakes at Hummingbird Bakery

BY Boon Koh
Published 12 March 2012
Our Review Rating: 9 out of 10 stars

Thinking about how to describe Hummingbird Bakery’s superiority in cupcakes over its rivals across London, I’ve struggled to come up with anything else except for the cringe-worthy description that it is “more moist” than the competing numerous cupcakeries.

Never before had I thought the moist adjective would be used in a context to praise food, but in the case of cupcakes, moist is better. And the ones from Hummingbird Bakery really do take the crown in London. I know, because I’ve just spent all Saturday going across town, trying out cupcakes from different cupcakeries (or is the correct term cupcake bakeries?).

Hummingbird Bakery has been around for some time, and the vibe inside is very much a bit hip and cool, similar to what Snog , also in South Kensington, have going on for frozen yogurts, but less white and sterile. Instead, pink and brown dominate, but not overly hot pink like a Barbie house. Hummingbird Bakery have now mushroomed to five branches, from South Kensington to Notting Hill to Islington and two others.

On our visit to the South Kensington branch of Hummingbird Bakery, it was packed, with no free tables. There’s no waiting or reservation service – so you get your cupcakes and other desserts first at the counter, and then look to find a table a-la McDonalds. There’s a serious limitation of tables given its size, and groups of more than four will struggle, even during off peak times.

If it’s your first time to Hummingbird Bakery, try their famous Red Velvet Cupcake first. It looks so good that it was hard for me to take a bite into it, but its absolutely wonderful. If you don’t have a sweet tooth, you’ll love it, as the frosting is a cream cheese frosting, and the red cake is actually plain vanilla cake. But moist!

The other cupcake I tried was their special of the month Chocolate Strawberry Cupcake. Also looking very cute with strawberry frosting and filled with some strawberry jam. This was sweeter, but the jam was just so good. Again, it pained me to have to dig my fork into it – the presentation of cupcakes at Hummingbird Bakery are top notch. You can tell a lot of detail and attention has gone into crafting them.

Hummingbird Bakery cupcake prices are definitely not cheap. In fact, they were the most expensive we had on the day, costing £2.65 for the Red Velvet cupcake and £2.95 for the Chocolate Strawberry cupcake. But they do look beautiful, the box they come in looks great as well, they taste nice, and best of all, the cake inside is moist. And that, is the greatest compliment a cupcake can get.

Hummingbird Bakery
Branch: South Kensington
Best For: Red Velvet Cupcakes
Address: 47 Old Brompton Road, South Kensington, London SW7 3JP
Tel: 020 7851 1795
Website: www.hummingbirdbakery.com