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Preview: Selfridges Boxing Day Sale

BY Boon Koh
Published 22 December 2012

To have lived in London is to have gone for the Selfridges Boxing Day sale at least once – that’s what an old friend once told me. In jest, of course, but the huge queues at Selfridges on the 26th December really is one of the key highlights in the calendar for London.

The Selfridges “January Sale” as its known is one of the most covered Boxing Day sales in the country. And of course, every year, they keep under wraps which products & brands will be on sale at a great discount, and what the prices are going to be. There’s no way to find out but go on the day itself – but go too late, and all the in demand designer items like Louis Vuitton and Burberry handbags on sale will be gone. And who could blame the hordes who start queuing before the sun even rises to be the first in?

So what’s the lowdown and the inside info on the Selfridges 2012 Boxing Day Sale? Who knows. But I’ve been reading up on the 2011 sales, and if this year’s Boxing Day Sale is similar to last year’s, here’s what you can expect:

1) Last year, people started queuing up from 10:30pm on Christmas Day
Selfridges is only open at 9am on Boxing Day, but you have to queue in order to get in first – and snap up those precious designer items that are only on sale once a year, and in limited quantities.

2) Its not just tat on sale, but loads of top brands
Some of the brands last year in the sale were Miu Miu, Chloe, and Stella MacCartney. And some of the designer products were up to 50% off.

3) There were already 2000 people in the queue by 9am
The first person arrived at 10:30pm the night before to start forming the queue. So when should you start queuing at Selfridges if you want to get in first? I think if you want any chance of getting some of the most wanted luxury designer items on sale, you’ll want to get to Oxford Street by 4 or 5am in the morning.

4) So what are the savings really like?
Well – the first items to be sold last year was a Miu Miu handbag, down from £1,250 to £909. For those that are fans of Miu Miu, you’ll know they never do discounts during the rest of the year, so this is a rare bargain indeed.

So here’s the lowdown on the Selfridges sale. I expect that it will be more popular than ever this year, with more people queuing, due to the recession and the rise in bargain hunting. But there will be bargains – just make sure you bring your credit cards!

Picture used under Creative Commons licence from Martin Deutsch.