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Analogue Guide London – Not Your Typical Guidebook!

BY Boon Koh
Published 9 June 2014

It has been a while since I’ve reviewed a guidebook, probably because after having lived in London for almost ten years, I don’t need one! But last week, I received a review copy of a new guidebook in the post, and having flipped through, it really caught my attention.

Analogue Guide London is part of a new series of guidebooks, aimed at the stylish tourist looking for something different. This is the opposite of the backpacking, encyclopedic Lonely Planet. And its not aiming to be the replacement of a Lonely Planet, targeted at the sightseeing tourist that wants to squeeze in as many sights as possible.

analogue guide london book

You won’t find Big Ben, the London Eye, or Kensington Palace in Analogue Guide London. That’s because it doesn’t want to tell you about the big tourist attractions. Instead, the book is laid out by London neighbourhood. Soho, Notting Hill, South Bank, Islington – all the hip zone one neighbourhoods are there. In each chapter, there is a specially curated list of places to eat, drink, have fun, and shop.

If the Lonely Planet is to help you find the tourist attractions to see, Analogue Guide London aims to help you really discover local neighbourhoods and the best things to do in each.

Each section has been curated and chosen by the Analogue Guide experts – but how do they stack up? Are they really amazing neighbourhood places?

Many of the choices are quite well known – The Wolseley in Mayfair, The Zetter & St John in Clerkenwell. So no surprises there that some of the top picks in each area are obvious. But there are also some hidden gems too, like the Nordic Bakery and Zucca. The former is one of my favourite cafes in London, serving amazing cinnamon buns. The latter is my favourite cosy neighbourhood Italian, serving delicious simple Italian dishes.

Overall, if you’ve already done all the touristy stuff in London and wanted to really get to know the London that Londoners enjoy, Analogue Guide London is a good guide to have in your back pocket as you explore.

Analogue Guide London is available in bookstores now, including Waterstones, for £8.95 RRP.